What we do differently, is that we innovate camps by making them themeĀbased, using social media and by dis-incentivising donation, making it voluntary. Theme-based camps work because from the point of view of a donor, each camp is different. So in addition, to enhance donor experience we have photo booths where they can get themselves clicked.
We also improve awareness about blood donation by organizing Street Plays, presentations, and interactive activities wherein we talk about the myths and facts associated with blood donation.