TVAd

 

The Problem Statement


First Indian Shopping Portal khareedoonline.com  is to be launched. It deals with all kind of products like electronics, apparels, watches, books, audio and video cd’s etc., and its special features include:

1. High Discounts
2. Products Comparison
3. Fast shipping rate and home delivery
4. Easy and secure debit card payment (Compatible with all debit and cash cards)
5. Safe transaction
6. Track your order at any time
7. 24 hour customer service and enquiry


You have to create a video advertisement which launches it for the first time in the Market. Your advertisement time limit is 45 seconds.

 

 

 

Rules:

 

1. A team of maximum four people is allowed.

 

2. The participants are required to submit their entries on 8th January, 2009 at the AdMad desk in      Students Activity Center, IIT Kanpur.

 

3. Teams will have to give a short presentation upto 5 minutes infront of the judges on 10th January, 2009.

 

 

Time    : 11 A.M.

Venue : PBCEC, Visitor's Hostel (VH)

 

Prizes for TV Ad are as follows:


First :      INR 10,000

Second: INR 6,000

Updates


Deadline for submission in all categories has been extended to 8th January, 2009.


Print Ad launched in AdMad. Submission Deadline: 8th January, 2009.


TV Ad launched in AdMad. Submission Deadline: 8th January, 2009.


Strategy Ad launched in AdMad. Submission Deadline: 8th January, 2009.

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